アセルカデ
Marketing ads for Brilliant (2022)
What is this about?
I worked for Brilliant as a graphic designer. I was in charge of designing email ads for non-active customers, blog posts, and a product card.
The target audience of Brilliant was women between 25 - 45 years old who were financially stable. They are interested in healthcare products and don't mind spending extra to improve their health conditions and appearance.
Email Design
Blog Design
Brilliant didn't have an established design guide for blog design, so I created it. This helped our Design team in India to create consistent templates.
Product Card Design
This is a product card that I designed. This product "Level" was made specifically to manage blood pressure. I portrayed that by using calming colors.
Also, we made sure to use a personal portrait photo representing the target audience in their "best self". This made me happy when I saw actual product in person.
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